2019 Marketing Predictions
We’re closing the book on a decade marked by digital marketing trends, influences, and AI. This final year of the 2010s means less dreaming and more implementing. Hear from a panel of leading AMA scholars who will share their thoughts on opportunities, risks, and trends in 2019. David Klein, AMA Chief Content Officer, will moderate the panel. Network and reconnect with members of the AMA Austin Chapter. Registration fee includes drink tickets and parking at the hotel.
Koen Pauwels- Professor of Marketing, Northeastern University
Prof. Pauwels is a worldwide expert in modeling such long-term effects of advertising, pricing and channel changes, and product innovation. His work has appeared in numerous leading journals including the Journal of Advertising Research, Journal of Interactive Marketing, Journal of Marketing, Management Science, and Journal of Marketing Research. In addition to serving on the advisory board of several startups and of GfK Digital Council, Professor Pauwels consulted companies across 3 continents. Koen is senior editor of International Journal of Research in Marketing and an associate editor of Journal of Marketing.
Aric Rindfleisch- John M. Jones Professor of Marketing and Executive Director of the Illinois MakerLab, University of Illinois at Urbana-Champaign
Aric’s research, which mainly focuses on consumers and brands, interfirm relationships, and new product development has been published in several leading academic journals including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Operations Management, among others. In addition to his research accomplishments, Aric is also an award-winning teacher at all levels and teaches three popular Coursera classes (Marketing in a Digital World, Marketing in an Analog World & The 3D Printing Revolution). Prior academia, he served as a marketing researcher, advertising executive, and an officer in the US Army.
Karen Winterich- Professor of Marketing, Frank and Mary Smeal Research Fellow, Pennsylvania State University
Karen conducts research in the area of consumer behavior, with much of her work examining how consumers’ social identities influence charitable giving as well as (im)moral and sustainable behavior. Her research is published in Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing, among others. She serves as an Associate Editor for theJournal of Marketing Research and Journal of Consumer Psychology and is on the Editorial Review Board at the Journal of Consumer Research. Karen also enjoys teaching sustainability marketing which she developed as part of Smeal's Sustainability Education Initiatives.
Cost: Members: $25 + $2.22 attendance fee | Non-members: $35 + $2.71 attendance fee | Students/Collegiate: $10 + $1.48 attendance fee
500 East 4th Street
Austin, TX 78701
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