Product Management Foundations Training Workshop - Austin, Texas
Understanding your role as a product manager Training Workshop Overview The role of a product manager is a complicated one, that changes and shifts, depending on the product, team, organisation, and PM themselves. A myriad of skills, at all points of the product development lifecycle, all seem equally important and urgent. As new product managers enter the role, it’s difficult to understand what to focus on first, and how to begin the path towards mastering the skills and craft of product management. How can PMs be assured that they are focusing on the right skills? Foundations is a survey course that attempts to clarify and define the aspects of the role that a new product manager should tackle first. Focused specifically on core team practice and methods that drive the delivery of value to customers, this course offers overviews and definitions of the theories and mindsets that drive the core elements of the product role. Once certain theories are explored, the course deep-dives into specific skills and processes that allow PMs to effectively run a team dedicated to continuous learning and delivery. What we’ll cover on the day Product Management Foundations is a full-day workshop that is comprised of nine modules. Each module includes a lecture component on theory and practice, interspersed with up to three hands-on activities. This ensures that you are afforded an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered: Learning mindsets: How inquiry breaks down at different points through the product development lifecycle Goals alignment: How to create effective goals and align the team and organization around them Design thinking: What design thinking is and how product managers can break down what is needed for product understanding Persona development: How to effectively create personas and use them in product processes Lean testing: Unpacking types of lean tests and how to implement them for maximum learning Interview guides: Writing interview guides that do not bias or lead the subject Wireframes and prototypes: Using visuals at different fidelities to facilitate the right conversation User stories: Creating an effective communication mechanism for efficient and transparent delivery Core team communication: How to think about “culture as product” and foster a team that that is geared towards continuous improvement Things to reflect on before the workshop Before your training workshop we ask that you take some time to consider the following questions. The more time you take to consider your current situation, and the issues and challenges you face, the more you’ll gain from your training: What was your role described to you when you first got started? What have you learned about product management since taking the job? How well do you feel you understand your customers? Do you think you have a healthy team culture? Key Takeaways At the end of the workshop, you will be confident in your understanding of the role of a product manager, including a firm grasp of the concept of design thinking and how it is important. You’ll have a clear understanding of where the customer sits in the product practice, how to define and prioritise your customer personas, and how not to bias your customer research. You’ll go back to the office feeling confident in your ability to facilitate a goals conversation, and how to structure hypothesis for lean tests. Mind the Product Trainers Every Mind the Product trainer is a working product manager who has worked with multiple products and domains. Your trainer’s product management experience enriches the curriculum by delivering diverse perspectives on best practice in different scenarios. You will hear about the products they have worked on in the past, what went well, what didn’t go so well, and how they tried to make improvements. Our trainers’ main goal is not to provide participants with all
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